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Mark Roden Named New Toyota UK Sales Director
8th April 2016
Toyota have announced the new appointment of Mark Roden as Sales Director, he replaces the outgoing Ewan Sheperd who is taking a new role heading up Lexus.
Roden who started out as an accountant and jopined Toyota back in 1995 has held several senior positions within Toyota and Lexus including General Manager, Network Development and Lexus Marketing and Strategy. Roden has since held a number of senior positions within the Toyota and Lexus groups.
Roden said: “I am delighted to be taking on this new challenge. Three consecutive years of growth have given us a strong platform for further success, and our work will be supported by great new products that are due for launch this year. We will also be looking to reinforce hybrid as a powertrain of choice for customers.
“Toyota is entering an exciting period and, with the support of the team here and a highly professional retailer network, I am looking forward to sustaining the momentum in sales. We have recently seen the introduction of the first RAV4 Hybrid and are soon to bring an all-new Hilux pick-up and a wider range of Proace vans to the market. At the end of the year, we have the exciting prospect of our new crossover vehicle, the Toyota C-HR, taking us into the fastest growing area of the new car market.”